January is a great time to cultivate all the donors who gave to your organization in 2017 and make it even more likely that they will give again this year.
To cultivate those who gave last year, I suggest sending a thank you letter that shares the many accomplishments donors’ 2017 gifts made possible. As an added benefit for your donors, this letter should also include a tax summary of all 2017 gifts. This will help them feel positive about their gifts, while also helping to complete their tax records.
A sample January donor thank you letter from the fictitious Ostrich Place nonprofit is below, along with an example of the annual donation summary. Click on either image to download the document as a Word file.